After adding elk to his Utah cattle operation, feeding got lots more complicated for Matt Marriott. While both are ruminants, elk and cattle require different nutrition and management. Marriot turned to technology to make feeding both species simpler and more accurate.

For cattle producers, handwritten notes can lead to mistakes and missed entries. North Carolina custom feeder Brandon Pardue discovered Performance Beef and traded pen and paper for increased precision. 

Austin Kukuczka and his father, Randy, feed 500-600 head of Holstein and Angus steers while also running a trucking company, farming more than 1,000 crop acres and selling beef to local consumers.  Their time is a precious commodity and technology has played a large role increasing efficiency.