Cattle Krush

Livestock Industry’s First Cloud-Based Data Management Platform

Performance Livestock Analytics was founded to provide a digital platform for the livestock industry that had been underserved by ag technology providers, particularly when compared with the row crop industry.


Building from our experiences with livestock and in Silicon Valley, we added practical insights from producers and data engineers to create this industry’s first cloud-based platform. That pioneering work has enabled us to provide livestock producers with powerful analytics to make better marketing and management decisions, improve sustainability and help boost profitability.

See How Our Technology Helps Our Customers


Our innovative solutions connect the livestock industry, empowering data-driven decisions.


Be Agile and Adaptable

Seek New Knowledge

Never Settle; Always Innovate

Build Relationships

Balance Work and Personal

Meet THE team

Dane Kuper
Dane Kuper

Founder and CEO

Dustin Balsley
Dustin Balsley

Founder and COO

Melissa Norby
Melissa Norby

Vice President of Growth