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Cattle Krush

Easy-to-Use Technology, Better Decisions

We build technology that's designed to make your life easier. And when you have a question, a real person picks up the phone – no call center prompts, no runaround. 

Our co-founders started this company to solve a problem on their own family cattle operations. For too long, the livestock industry has been left behind by technology providers, and we're here to change that. 

Our software helps you drive greater efficiency, sustainability, and profitability in your daily operations – because that's what we built it for. Work with us to see how technology can make your life simpler, not more complicated.

HOW WE GOT STARTED

Hear from Our Customers

We're here to help. Hear what our customers have to say about working with us and our software. 

Michael, Kansas

"The customer service is top notch.

I have talked to other guys who use competitor software and they are not happy with the customer service."

Jimmy, Texas

"Performance Beef has changed my life: feed times are cut down, my dad is staying safe not climbing on equipment.

I truly can't tell you how grateful I am for you guys and this program."

Mckray, Washington

"The Performance Beef team is extremely helpful when I need the assistance.

The overall experience is beyond compare. I’ll recommend to anyone."

Ryan, South Dakota

"Performance Beef is so easy to use, so easy to talk to someone and get the answers in the rare occasion that you can’t figure it out on your own."

Rebecca, Texas

"Easy to use and incredible customer service/assistance on demand."

Dave, Alberta, Canada

"This feeding program is very user friendly for feeding and data collection.

And it's accessible from multiple devices anywhere I’m at."

Meet THE team

Dane Kuper
Dane Kuper

Founder and CEO

Dustin Balsley
Dustin Balsley

Founder and COO

Melissa Norby
Melissa Norby

Vice President of Growth

OUR MISSION

Our innovative solutions connect the livestock industry, empowering data-driven decisions.

OUR CORE VALUES

Be Agile and Adaptable

Seek New Knowledge

Never Settle; Always Innovate

Build Relationships

Balance Work and Personal