ABOUT US
WE'RE PASSIONATE LIVESTOCK TECHNOLOGY INNOVATORS
We simplify data and analytics for the livestock industry, helping you make smarter decisions and improve your bottom line.
Easy-to-Use Technology, Better Decisions
We build technology that's designed to make your life easier. And when you have a question, a real person picks up the phone – no call center prompts, no runaround.
Our co-founders started this company to solve a problem on their own family cattle operations. For too long, the livestock industry has been left behind by technology providers, and we're here to change that.
Our software helps you drive greater efficiency, sustainability, and profitability in your daily operations – because that's what we built it for. Work with us to see how technology can make your life simpler, not more complicated.
HOW WE GOT STARTED
Hear from Our Customers
We're here to help. Hear what our customers have to say about working with us and our software.
Michael, Kansas
"The customer service is top notch.
I have talked to other guys who use competitor software and they are not happy with the customer service."
Jimmy, Texas
"Performance Beef has changed my life: feed times are cut down, my dad is staying safe not climbing on equipment.
I truly can't tell you how grateful I am for you guys and this program."
Mckray, Washington
"The Performance Beef team is extremely helpful when I need the assistance.
The overall experience is beyond compare. I’ll recommend to anyone."
Ryan, South Dakota
"Performance Beef is so easy to use, so easy to talk to someone and get the answers in the rare occasion that you can’t figure it out on your own."
Rebecca, Texas
"Easy to use and incredible customer service/assistance on demand."
Dave, Alberta, Canada
"This feeding program is very user friendly for feeding and data collection.
And it's accessible from multiple devices anywhere I’m at."
OUR MISSION
Our innovative solutions connect the livestock industry, empowering data-driven decisions.
OUR CORE VALUES
Be Agile and Adaptable
Seek New Knowledge
Never Settle; Always Innovate
Build Relationships
Balance Work and Personal
Meet the team
We're an energetic team, dedicated to bettering the livestock industry.
Many of us grew up on farms and still run our own operations, so we bring that same hands-on passion and expertise to deliver solutions to help your business thrive.
LEADERSHIP
Dane Kuper
Founder and CEO
Dustin Balsley
Founder and COO
Melissa Norby
Vice President of Growth
Bailey Rist
Head of Customer Success
Kory Lauridsen
Director of Strategic Sales
Danielle Steele
Controller
Sales and Marketing
Eli Slouha
Growth Manager: Midwest - E. Iowa, Illinois, Missouri & Wisconsin
Jackson Neil
Growth Manager: W. Iowa, E. Nebraska
Sam Gleason
Growth Manager: Kansas, Oklahoma & W. Missouri
Ben Rogers
Growth Manager: E. Texas, Oklahoma & Southeast
Kyler Johnson
Growth Manager: Dakotas, SW Minnesota
Micayla Christopher
Growth Manager: Eastern US & Ontario
Ethan Mino
Growth Manager: Canada & Pacific Northwest
Kelly Smith
Growth Manager: Mountain West
Abby Heimer
Marketing Manager
Emma Homan
Content Specialist
CUSTOMER SUCCESS AND BILLING
Martell Fortin
Customer Success Manager
Andi Sandburg
Customer Success Manager
Calah Risse
Customer Success Manager
Taylor Sobasky
Customer Success Manager
Gabby Pearce
Customer Success Manager
Ryan Starkey
Customer Success Manager
Autumn Feine
Customer Success Manager
Katelyn Robinson
Customer Success Manager
Emily Velisek
Customer Success Associate
Morgan McDermott
Billing Specialist

