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Chris Urbanczyk

Hereford, Texas

Moving from spreadsheets to Performance Beef for feed and health data has helped Road Runner Cattle Co. simplify its business, save time and boost accuracy.

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Greg Williams

Afton, Oklahoma

Greg Williams focuses on backgrounding cattle. He buys high-risk cattle, turning his herd three times a year. Technology has helped him better manage and market his cattle.

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Jim Hollenback

Oklahoma

As a nutritionist, Jim Hollenback works with a range of cattle producers. He’s found technology helps him and his customers boost accuracy and efficiency.