Kenny Hofer

Granum, Alberta, Canada

Kenny Hofer wanted to modernize how he fed cattle and tracked health protocols. That’s why he turned to Performance Beef™. The solution has paid for itself in his ability to turn data into sound management decisions in record time. Less time spent behind a desk has been an added bonus.

Mountain West

Carson Guenzi

Sterling, Colorado

Carson Guenzi, his brother and his cousins grew up with crops and cows. When they joined the family business, they expanded to include finishing cattle. As the feedlot grew, technology replaced spreadsheets.


Sam Schwartz and Pat Reisinger

Waterville, Iowa

A passion to feed the world. That’s what motivates Pat Reisinger, whether he’s milking cows, in the pig barn or in the field. Technology is a big part of the diverse operation’s success. Pat and herdsman Sam Schwartz rely on Performance Beef™ to precisely manage dairy rations.