Calvin Lowry remembers when keeping records for his Kansas backgrounding operation was a time-consuming headache. Today, thanks to Performance Beef, Lowery accesses real-time data on everything from feed to animal performance and profits with the click of a button. And he can do it from anywhere.

Steve Van Heerde and his teenage son, Riley, share a passion for the cattle industry that has grown into an 800-head feedlot. The duo uses technology to save time and build a profitable, thriving business.

Tyler Haun and his family run a custom cattle-feeding business in South Dakota. The need for efficiency has grown along with the business. Performance Beef has been their solution for the past five years.