The McNeilly family has been ranching for nearly 160 years. Today, Dick and Suzy McNeilly continue the tradition, managing 325 cow-calf pairs and feeding 1,400 head in their feedlot. Performance Beef has streamlined feedlot management and is now a core part of their operation.

Moes Feedlot built a cattle operation from the ground up. That business is thriving thanks to innovation and technology. Now Bryan Moes is raising the third generation of the family to continue the hard work he and his father, John, have invested.

Brent and Margie Carter, a veterinarian and cattle producer duo, prioritize animal health in their operation. Adopting precision technology helps them better manage animal health while streamlining their business for future generations.