Greg Williams focuses on backgrounding cattle. He buys high-risk cattle, turning his herd three times a year. Technology has helped him better manage and market his cattle.

As a nutritionist, Jim Hollenback works with a range of cattle producers. He’s found technology helps him and his customers boost accuracy and efficiency.

Commitment to producing and feeding high-quality livestock is at the heart of Sarben Ranch. Tony White and his family have evolved their cattle management with genetics and technology to drive more successful results.