WHAT CATTLE PRODUCERS ARE SAYING

Brent and Margie Carter, a veterinarian and cattle producer duo, prioritize animal health in their operation. Adopting precision technology helps them better manage animal health while streamlining their business for future generations.

Calvin Lowry remembers when keeping records for his Kansas backgrounding operation was a time-consuming headache. Today, thanks to Performance Beef, Lowery accesses real-time data on everything from feed to animal performance and profits with the click of a button. And he can do it from anywhere.

Steve Van Heerde and his teenage son, Riley, share a passion for the cattle industry that has grown into an 800-head feedlot. The duo uses technology to save time and build a profitable, thriving business.