Kenny Hofer wanted to modernize how he fed cattle and tracked health protocols. That’s why he turned to Performance Beef™. The solution has paid for itself in his ability to turn data into sound management decisions in record time. Less time spent behind a desk has been an added bonus.

Denise Loyning and her husband aren’t in the seedstock business to blend in. They’ve found a niche raising registered horned Herefords and are always looking for opportunities to improve. Using Performance Beef™ gives them more information to help make better nutrition, health and financial decisions.

Natalie and Luke Kovarik are building their first-generation cattle business through hard work and dedication, and by implementing science and technology.