Commitment to producing and feeding high-quality livestock is at the heart of Sarben Ranch. Tony White and his family have evolved their cattle management with genetics and technology to drive more successful results.

Moes Feedlot built a cattle operation from the ground up. That business is thriving thanks to innovation and technology. Now Bryan Moes is raising the third generation of the family to continue the hard work he and his father, John, have invested.

Calvin Lowry remembers when keeping records for his Kansas backgrounding operation was a time-consuming headache. Today, thanks to Performance Beef, Lowery accesses real-time data on everything from feed to animal performance and profits with the click of a button. And he can do it from anywhere.