Great Lakes

Brad Dunlap

Rives Junction, Michigan

When the beef market fell in 2017, cattle feeders Brad and his brother Jeremy decided they needed to do something different. They’ve been successfully custom feeding ever since, thanks in part to management technology. 
Great Lakes

Joseph Ring

Oregon, Illinois

Joseph Ring custom feeds cattle in Illinois, working with his family at Nordman Feedlots. He was looking for a tool to streamline data collection and analysis that was reliable and user-friendly. Now, Joseph uses Performance Beef to meet the ever-changing needs of his family’s operation.