[OSAGE, IA] — [5/27/26] — Performance Livestock Analytics (PLA), the company behind the Performance Beef platform, and Production Animal Consultation (PAC), a leading cattle veterinary consulting group, today announced a strategic partnership designed to bring advanced animal health consulting directly into producers’ day-to-day operational decision-making.
Through the partnership, Performance Beef customers will have the opportunity to work alongside PAC’s veterinary consulting team to evaluate health protocols, review treatment and pull-rate trends, and identify opportunities to improve operational performance. By combining PAC’s decades of consulting expertise with the real-time production and health data already captured within Performance Beef, producers can make more informed, operation-specific decisions backed by measurable performance insights.
The collaboration represents an important step forward in the evolution of the Performance Beef platform — expanding beyond data collection and management into a broader decision-support ecosystem. Together, PLA and PAC aim to help producers connect veterinary strategy, production performance, and operational efficiency in a more practical and actionable way.
“This partnership reflects the next phase for Performance Beef,” said Dustin Balsley, COO, Performance Livestock Analytics. “We’ve built one of the most actionable production data sets in cattle feeding. Pairing it with PAC’s caliber of consulting gives our customers something the industry has not previously offered at scale: senior animal health expertise and operational data working together as a single decision.”
“PLA’s customer base and data infrastructure are unmatched,” said Dan Thomson, Production Animal Consultation. “Working alongside PLA gives our team the platform to deliver consulting that is faster, more specific, and more impactful. We’re proud to be PLA’s first partner of this kind, and we expect this model to set a new standard for how senior veterinary expertise reaches the producer.”
The PAC partnership is the first in a series of strategic integrations PLA plans to introduce as it expands the Performance Beef platform and deepens the value delivered to producers, partners, and the broader cattle industry.
About Performance Livestock Analytics
Performance Livestock Analytics (PLA) is the developer of the Performance Beef platform, a cattle management software designed to help producers make more informed, data-driven decisions. Performance Beef combines feed management, animal health, inventory tracking, performance monitoring and reporting into a single connected platform used by cattle operations in the United States and beyond. By turning data into actionable insights, PLA helps producers improve efficiency, visibility and profitability throughout their cattle operations.
Learn more at performancelivestockanalytics.com
About Production Animal Consultation
Production Animal Consultation (PAC) is a leading veterinary consulting group focused on advancing cattle health, production performance, and operational efficiency across the beef industry. PAC works with producers, veterinarians and feeding operations to develop practical, science-based animal health strategies tailored to each operation’s goals and challenges. Through decades of consulting experience, PAC delivers data-informed recommendations that support healthier cattle and stronger operational outcomes.
Learn more at pacdvm.com
Media Contact:
Abby Heimer
Marketing Manager, Performance Livestock Analytics
abbyheimer@cattlekrush.com
Dan Thomson
Managing Partner and Consulting Veterinarian, Production Animal Consultation
dan.thomson@pacdvms.com
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