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Will Sowers started feeding cattle after the 2011 drought left their New Mexico operation too dry to stock cow/calf pairs. As he grew his feedlot, he turned to technology to streamline invoices, processing and save time.

Brent and Margie Carter, a veterinarian and cattle producer duo, prioritize animal health in their operation. Adopting precision technology helps them better manage animal health while streamlining their business for future generations.

Kenny Hofer wanted to modernize how he fed cattle and tracked health protocols. That’s why he turned to Performance Beef™. The solution has paid for itself in his ability to turn data into sound management decisions in record time. Less time spent behind a desk has been an added bonus.