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Deleting Your Performance Beef Data

Performance Beef is made by Performance Livestock Analytics, Inc. (PLA). You can ask us to delete your Performance Beef user login and the personal information tied to it. If you own a feedyard account, you can also ask us to delete all of the feedyard's data.

How to request deletion

  1. Email support@cattlekrush.com from the email address on your Performance Beef account, or call 515-337-2187.
  2. Tell us your username, your feedyard's name, and what you want deleted: your user login, or the whole feedyard account (feedyard owners only).
  3. We confirm the request with you before deleting anything. For a user on a feedyard account, we also let the feedyard owner know.
  4. We email you when the deletion is complete, within 30 days of confirming your request.

What we delete

  • Your user login: username, email address, name and phone number.
  • The device identifiers the Performance Beef app sent us from your devices.
  • Any diagnostics you sent with Send Diagnostics.
  • For a feedyard account: all of the feedyard's records (cattle, processing and health treatments, weights, feed deliveries and loads, scales and devices) and every user login on that feedyard.

What we keep, and for how long

  • Records you entered for a feedyard belong to that feedyard and stay in its account when only your user login is deleted. Your name is removed from those records.
  • Billing and invoice records, which we must keep for tax and accounting purposes, for up to 7 years.
  • Copies in our backup snapshots. We take database snapshots to recover from failures and to meet legal obligations, such as producing historical records when a court or subpoena requires it. We never delete data from a snapshot, and we keep archived snapshots indefinitely, so your deleted data remains in snapshots taken before the deletion. Snapshots are used only for disaster recovery and when the law requires us to produce records. If we ever restore one, we delete your data again before the restored data goes back into service.

Data on your device

Signing out of the app removes your session from the device. Uninstalling Performance Beef removes everything the app stored on that device. The app's barcode scanner uses Google ML Kit, which sends Google anonymous performance information that is not linked to your account.

Our Customer Success team is here to help. If you have questions, contact us by calling 515-337-2187 or email us at support@cattlekrush.com.