Brent and Margie Carter, a veterinarian and cattle producer duo, prioritize animal health in their operation. Adopting precision technology helps them better manage animal health while streamlining their business for future generations.

Kenny Hofer wanted to modernize how he fed cattle and tracked health protocols. That’s why he turned to Performance Beef™. The solution has paid for itself in his ability to turn data into sound management decisions in record time. Less time spent behind a desk has been an added bonus.

Denise Loyning and her husband aren’t in the seedstock business to blend in. They’ve found a niche raising registered horned Herefords and are always looking for opportunities to improve. Using Performance Beef™ gives them more information to help make better nutrition, health and financial decisions.