About Us

We’re a technology company simplifying data and analytics for the livestock industry.

Industry’s First
Cloud-Based Platform

Performance Livestock Analytics was founded to provide a digital platform for the livestock industry. Livestock production plays a critical role in the agriculture industry, but had been underserved by ag technology providers, particularly when compared to the row crop industry. 

We used our own livestock experience, practical insights from producers, technical expertise of data engineers and our previous Silicon Valley experience to create the livestock industry’s first cloud-based platform. 

iPad with Performance Beef and Cattle Krush apps

Today, our platform includes Performance Beef and Cattle Krush. Our innovative platform combines cloud-based technology with on-farm information, simplifying data collection and providing powerful analytics for livestock producers to make better marketing and management decisions. 

As livestock producers, we’re passionate about connecting the industry and helping producers succeed. Our customers have been integral from the start and continue to drive every enhancement and update. We remain committed to providing practical solutions to improve sustainability and help boost profitability for livestock producers.

Our Story and Vision for the Future


Click to play video

Our Mission

Our innovative solutions connect the livestock industry, empowering data-driven decisions

Our Vision

Our technology connects every step of the supply chain, providing transparency and traceability to the global market.

Our Core Values

Excellence is a driver, people are a priority and culture is crucial at Performance Livestock Analytics. Our core values define our people and our approach to business.
Be agile and Adaptable

We’re not afraid of change. We are always learning from our successes and failures. We take action and get the job done.

never settle, Always innovate

We take risks and persevere with grit. One idea leads to the next. We thrive on fresh thinking and new innovation.

seek new knowledge

We’re lifelong learners. We pursue our passions and seek different viewpoints. Curiosity drives us.


We build genuine relationships. We’re empathetic and create meaningful connections both in-person and remotely. The relationships we build make us better.

Exercise balance

We’re present for our family, friends and colleagues. We make an impact in our communities. We find happiness and balance in our work and personal life.

Career Opportunities

We build our team like an engineer builds code or a nutritionist builds rations: carefully selecting each part to strengthen the whole. 

We are energetic. We are idea-driven. We are transparent. Our culture stretches from our headquarters to the home offices of our remote team members.

A career with us is impactful and it’s fun. We like being here. We think you might too.

Meet Our Team

We’re passionate and motivated. Our team is dedicated to helping grow producer success and connecting the livestock industry.

Kuper, Dane
Dane Kuper

Founder and Head

Sexten, Justin
Justin Sexten

Director of Strategy & Product Development

Weigel, Chad
Chad Weigel

Director of Sales


Director of Marketing

Events and Trade Shows

Interested in learning more about Performance Beef or an in-person demo? Catch our team at an upcoming event or trade show.   

Latest News and Updates

Browse the latest highlights, news and software updates from our team.

Manage Feature – Blog 2
Software Update: New Manage Button Added
We’re excited to introduce the newest update to the Performance Beef Platform: “Manage.” The new Manage feature is available for pens, inventory, rations and groups. The button allows producers to set aside items…
User Spotlight: Sowers Cattle Co.
For Will Sowers, raising cattle in New Mexico is a combination of wins and challenges. Whether times are good or bad, he takes every opportunity to learn more.  Will grew up around cattle…

Have a question? We're here to help