Skip to content

Trouw Nutrition Canada and Performance Livestock Analytics Partner to Help Producers Make Data-Driven Decisions


Trouw Nutrition Canada and Performance Livestock Analytics (PLA) are partnering to help cattle producers in western Canada improve their data-driven decision making with the Performance Beef platform. Trouw Nutrition Canada is now a premier partner of the Performance Beef platform in western Canada.

The cloud-based Performance Beef platform helps producers protect their bottom line. It provides a more accurate view of their entire operation for them and their Trouw Nutrition Canada representative from anywhere at any time. With Performance Beef producers are able to:

  • Eliminate batch sheets, automate delivery
  • Generate real-time, accurate closeouts
  • Analyze trends in feed efficiencies, costs, and performance
  • Track and manage inventory, optimize purchase decisions
  • Create invoices and reports to better track financials and performance

“The partnership with Trouw Nutrition Canada is a natural fit as we see increasing interest in Canada,” says Dane Kuper, CEO and co-founder, Performance Livestock Analytics. “PLA and Trouw Nutrition Canada share a common focus to provide practical solutions to our customers and help them capture more value from their operation.”

With markets in constant flux, producers are analyzing numbers to better their decisions. Performance Beef helps simplify the decision-making process; it automates everything from feeding to financials while connecting the producer to their trusted Trouw Nutrition Canada representative. With real-time data and analytics readily available, users can spend less time on manual tasks and make better data-driven decisions for their operation.

“Our partnership with Performance Livestock Analytics allows us to provide additional value to our customers,” says Anand Giri, General Manager western Canada, Trouw Nutrition Canada. “We succeed when our customers succeed, and the Performance Beef digital tool will help our customers make better, more timely decisions.”