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Purina Animal Nutrition and Performance Livestock Analytics relationship delivers precision data and performance insights

Purina cattle customers can now experience real-time information for timely decisions
Shoreview, Minn. [March 23, 2018] – The Purina Animal Nutrition and Performance Livestock Analytics (PLA) relationship has evolved to deliver more precise insights for Purina customers using Performance Beef software. Recent enhancements allow customers to predict and see daily cattle performance – precisely and in real-time – to make informed decisions.

“Performance Beef software paired with the proprietary Purina Growth Model deliver customers with the data they need to make immediate changes on their operations,” says Matt Hareldson, marketing manager with Purina Animal Nutrition. “With these tools and the support of their local Purina representative, customers can quickly implement decisions for improved profit potential.”

Electronic collection of feed intake and ration information saves labor. It also offers the ability to make accurate and immediate decisions that can help:

  • lower ration costs,
  • waste less feed,
  • improve ration precision, and;
  • address performance issues.

​“As the industry evolves, cattle operations rely heavily on real-time data to make decisions that help protect their bottom line,” says Dane Kuper, CEO with Performance Livestock Analytics. “We’re focused on giving cattle producers the insights they need, accurately and in real-time, to fine-tune the performance of every animal.”

Talk to your Purina representative to learn about using Performance Beef for your operation or

Purina Animal Nutrition LLC ( is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers throughout the United States. Driven to unlock the greatest potential in every animal, the company is an industry-leading innovator offering a valued portfolio of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Purina Animal Nutrition LLC is headquartered in Shoreview, Minn., and a wholly owned subsidiary of Land O’Lakes, Inc.

Performance Livestock Analytics Inc. (PLA), Performance Beef, and any other PLA products and services mentioned herein, as well as their respective logos, are trademarks or registered trademarks of PLA. For more information, please visit © 2018 Performance Livestock Analytics Inc. All rights reserved.