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Masterfeeds and Performance Livestock Analytics Signs Canadian Distribution Agreement

Performance Livestock Analytics, Inc. (PLA) and Masterfeeds, an Alltech company, a leader in the Canadian animal nutrition industry, today announced a partnership to expand distribution of PLA’s fast-growing Performance Beef TM system in Canada. Canadian cattle feeders will now be able to benefit from having a real-time pulse on the data and financial risk of their cattle feedlot operations.
Masterfeeds will provide access to Performance Beef technology throughout Canada. The automated feed ration system and traceability reporting system is well suited to support Canada’s ongoing efforts to provide traceable beef and to bring efficiencies to cattle feedlot operations. Coupled with comprehensive performance analytics reporting, the cloud-based, Performance Beef system helps producers optimize cattle nutrition by ensuring better feed management and accuracy. 
“Canadian Producers that seek to better the bottom line for their feedlot operation will benefit from the automated data collection, analytics, and useful insights provided by Performance Beef.” said Rob Flack, President and CEO. “From intake monitoring to feed time optimization, Performance Beef will help farmer-feeders and feedlots introduce greater performance predictability and improved efficiency into their feeding program”. 

The Performance Beef platform is the leading business operating system in the livestock industry. The software subscription service helps livestock producers automate their feed process and eliminates tedious data entry. Performance Beef unlocks decision analytics through software apps, allowing livestock producers to manage all financial, operational, and performance data relative to their cattle operation.

“Our Performance Beef technology is able to support livestock producers with the critical tools and real-time information they require to optimally manage livestock.” said Dane Kuper, PLA CEO. “Producers benefit from the automated collection of ration data and real-time analysis critical to the successful management of cattle health and to the overall financial performance of the operation.” 

​About Masterfeeds, an Alltech company 
Masterfeeds, an Alltech company, is one of Canada’s largest premium animal nutrition companies. Masterfeeds combines technology, research and on-farm modelling production to deliver greater value to farmers and ranchers. For more information please visit 

About Performance Livestock Analytics Inc. 
Performance Livestock Analytics provides software subscription services to livestock producers, brokers, risk managers, nutritionists and animal nutrition companies. Performance BeefTM is a product of Performance Livestock Analytics Inc., for more information please visit © 2017 Performance Livestock Analytics Inc. All rights reserved. 
Performance Livestock Analytics Inc. (PLA), Performance Beef, and any other PLA products and services mentioned herein, as well as their respective logos, are trademarks or registered trademarks of PLA.

Masterfeeds, an Alltech company 

Peter Peacock, 519-685-4300

Performance Livestock Analytics Inc. 
Dane Kuper, 641-420-9944 ​