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NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

1. PROMOTION DESCRIPTION: The Performance Beef Ultra-High Frequency (UHF) Reader + UHF Tag Giveaway (the “Sweepstakes”) is open to eligible beef and/or dairy producers who are interested in using Performance Beef to track cattle health data with a UHF tag reader and PLA-issued UHF tags. Note – Additional Hardware Requirement for use of Prize: In order to be able to utilize the Prize (as defined in rule #6), a winner will need to possess a web-enabled iPhone® smartphone or web-enabled iPad® tablet with the Performance Beef app and a POINT® scale indicator. Hardware and a Performance Beef subscription are not included as part of Prize and are at the winner’s sole expense. There are five (5) Grand Prizes available in the Sweepstakes. Purchase is not required to register and enter into the Sweepstakes.

2. TIMING: Sweepstakes begins at 12:00:00 AM (CT) on 4/4/22 and ends at 11:59:59 PM (CT) on 5/9/22 (“Promotion Period”). There are five (5) grand-prizes available in the Sweepstakes. 

3. ELIGIBILITY: Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry; and are a beef and/or dairy producer during the Promotion Period and at the time of awarding any prize. Employees of Performance Livestock Analytics, Inc. (“Sponsor”), its parent company, subsidiaries, affiliates, and its advertising, promotional and other agents (“Promotion Entities”) and their families and/or those living in the same household of each are not eligible. All federal, state and local laws and regulations apply.

4. HOW TO ENTER: To enter, eligible individuals must visit the Sweepstakes website (the “Website”), located at https://www.performancelivestockanalytics.com/giveaway. Eligible individuals must click on the link to go to the Sweepstakes entry page on the Website; and then follow the online instructions to complete the registration and enter the Sweepstakes.

All entries must be received by 11:59:59 PM (CT) on 5/5/2022. Sponsor is not responsible for lost, late, misdirected, illegible and/or incomplete entries. Only fully completed entries are eligible. Sponsor is not responsible for any change of mailing address, email address, and/or telephone number of entrants. All entries become the sole property of Sponsor and will not be returned. Limit one (1) entry per person during the Promotion Period. Any entrant who attempts to enter more than once, as provided for in these Official Rules, during the Promotion Period will be disqualified from participation in the Sweepstakes and all entries from that individual will be considered void.

5. WINNER SELECTION AND NOTIFICATION: Five (5) grand-prize winners will be randomly selected from all eligible entries received during the Promotion Period on or about 5/10/2022 by Sponsor or its designee, whose decisions are final. Each potential prize-winner will be the entrant associated with the entry that is randomly selected as a winning entry, subject to eligibility verification. Each potential prize-winner will be notified via phone, mail and/or email within seventy-two (72) hours of the random drawing with instructions on how to verify eligibility and claim the prize using contact information provided or collected at the time of entry. Sponsor shall have no liability for any winner notification that is lost, delayed or not received by the potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within three (3) calendar days of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. Sponsor, in its sole discretion, will attempt to contact up to five (5) potential winners in accordance with the above procedure, after which the prize may go unawarded if it remains unclaimed. If any potential winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such potential winner will be disqualified and an alternate winner may be selected.

6. PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: Five (5) grand-prizes are available.  Each grand-prize winner will receive one (1) UHF Reader and one hundred (100) PLA-branded UHF tags (“Prize” / ARV $775 each winner). Total ARV of all prizes $3,875. Note – Additional Hardware Requirement for use of Prize: In order to be able to utilize the Prize, a winner will need to possess a web-enabled iPhone® smartphone or web-enabled iPad® tablet with the Performance Beef app and a POINT® scale indicator. Hardware and a Performance Beef subscription are not included as part of Prize and are at the winner’s sole expense. All applicable federal, state, and local taxes on prize are the sole responsibility of the winner. Odds of winning depend on total number of eligible entries received during the Promotion Period. Limit one (1) prize per person in the Sweepstakes. Each grand-prize winner will receive a 1099 tax form for the approximate retail value of the prize.

7. GENERAL: Each potential grand-prize winner may be required to execute and return a notarized Affidavit of Eligibility/Liability Release and, where permitted by law, Publicity Release within ten (10) days after first notification attempt. If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected. No correspondence will be acknowledged. If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected. No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value in the event that an offered prize is unavailable. By participating, winner releases and agrees to hold harmless Promotion Entities and their affiliates, directors, employees, officers and agents from any and all liability, injury, loss or damage of any kind, including, but not limited to, personal injury or death, arising from, or in connection with, participation in the Sweepstakes, or the awarding, receipt, possession, use or misuse of any prize and/or respect to participation in any prize-related activity. Promotion Entities will have no liability whatsoever for any injuries, losses or damages of any kind resulting from acceptance, possession, use and/or misuse of any prize or participation in the Sweepstakes or any prize-related activities. Acceptance of a prize shall be construed as and signify the winner’s agreement and consent that Sponsor may use the winner’s name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, unless prohibited by law. Winner acknowledges that neither Sponsor nor its agents have made or are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize, including, but not limited to, its quality, mechanical condition or fitness for a particular purpose. Any and all warranties and/or guarantees on a prize, if any, are subject to the manufacturers’ terms therefore and winners agree to look solely to such manufacturers for any such warranty and/or guarantee. By participating in this Sweepstakes, entrants agree to be bound by the Official Rules and the decisions of the judges, which are final and binding in all respects. Sponsor is not responsible for any typographical or other error in the printing of the offer or in administration of the Sweepstakes.

8. LIMITATIONS AND RELEASES: Any attempted form of entry into the Sweepstakes, other than the entry method stated herein, is prohibited. Promotion Entities are not responsible for lost, late, mutilated or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware, software, electronic, network, telephone or other communications malfunctions, errors or failures of any kind, errors in transmission, lost or unavailable network connections, telephone connections, wireless device connections, web site, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture or entry information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed transmissions which may limit or restrict an participant’s ability to enter the Sweepstakes, including any injury or damage to participant’s or any other person’s computer, or other matter relating to or resulting from participating in this Sweepstakes or downloading any materials in the Sweepstakes. If for any reason the Website in the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes and award any remaining Prize(s) via random drawing from among all eligible non-suspect entries received up to the action taken by the Sponsor provided a sufficient number of eligible entries have been received. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law.

9. CONFIDENTIALITY: For information about how the Sponsor uses your personal information, please see its privacy policy, located at https://www.performancelivestockanalytics.com/privacy-policy/

10. WINNERS LIST: For names of winners, send a self-addressed, stamped envelope by 6/15/22 to: Performance Beef UHF Reader + UHF Tag Giveaway, Attn: Winners List, 2321 N. Loop Dr., Ste. 120, Ames, IA  50010. Winners list to be available after 5/15/22.

SPONSOR: Performance Livestock Analytics, Inc., 2321 N. Loop Dr., Ste. 120, Ames, IA  50010.

All trademarks are the property of Zoetis Services LLC unless otherwise noted. © 2022 Zoetis Services LLC. All rights reserved. PLA-00176

®Apple, iPhone and iPad are registered trademarks of Apple, Inc. Apple Computer, Inc. is not a sponsor or co-sponsor of, has not endorsed, and is in no way affiliated with, this promotion.