AMES, IOWA – January 19, 2018 – Performance Livestock Analytics, Inc. (PLA) and Masterfeeds, an Alltech company, a leader in the Canadian animal nutrition industry, today announced a partnership to expand distribution of PLA’s fast-growing Performance Beef TM system in Canada. Canadian cattle feeders will now be able to benefit from having a real-time pulse on the data and financial risk of their cattle feedlot operations.
If you mix feed to feed to cattle, Performance Beef will make your operation better, if you have employees that feed for you some, or all, of the time Performance Beef is essential. Performance Beef is an irreplaceable component of our operation.
If you are ready to get started with the Performance Beef software, you can go online to www.performancebeef.com to get your account registered. Select New User and follow the prompts to enter information in each corresponding line for setting up your account.
By Russ Euken, ISU Extension beef program specialist, and Lee Schulz, ISU Extension livestock economist
Cattle producers face a great deal of risk, not only in production but also in pricing. The last couple of months have served as a reminder of the need for price risk management in a cattle marketing plan. Price risk management, although related to marketing, has a different goal. Managing price risk is not the same as getting the highest market price.