Performance Livestock Analytics Accelerates Growth with Series B Funding, Adds Experienced Board Director to Tackle Big Data in Livestock.

AMES, IOWA – November 12, 2018 – Performance Livestock Analytics, Inc. (PLA) announced a Series B financing round of $2.25 million today for this fast-growing provider of livestock farm management software and analytics tools.  The financing will enable PLA to extend its animal nutrition and feed optimization technologies into animal health applications, individual animal traceability, and to continue its expansion into international markets.

The round was led by new PLA Board Director Erik Torgerson, who brings extensive finance and agriculture industry experience to PLA.  Mr. Torgerson is an active, private investor, currently serving as Chairman of the Board at Conservis Corp. and Sentera, Inc., and as a Director at Ascus Biosciences, Inc.  He previously had a 20+ year career at Norwest Equity Partners.

“The PLA team has made tremendous progress since their cloud based service was launched just 20 months ago.” said Erik Torgerson, PLA Board Chair. “We see an opportunity to build a very large and valuable software company in the livestock vertical that brings powerful analytics and commerce tools to producers, making their businesses more profitable and their lives easier. PLA has great traction with the industry’s largest, most sophisticated buyers.”

Performance BeefTM is  an innovative, cloud based business operating system for the livestock industry that makes it easy for producers to capture and analyze feed and veterinary information, helping  them operate more efficiently and maximize profitability. Performance Beef provides simple, easy-to-use hosted applications that integrate easily with the livestock producers’ existing equipment and allow producers to manage  financial, operational, and performance data generated by their cattle operations.

​About Performance Livestock Analytics Inc.
Performance Livestock Analytics provides cloud based  subscription services to livestock producers, brokers, risk managers, nutritionists, animal health and animal nutrition companies. Performance BeefTM is a product of Performance Livestock Analytics Inc. For more information please visit www.performancebeef.com ©2018 Performance Livestock Analytics Inc. All rights reserved.
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Performance Livestock Analytics Inc. (PLA), Performance Beef and any other PLA products and services mentioned herein, as well as their respective logos, are trademarks or registered trademarks of PLA.

Performance Livestock Analytics Inc.
Dane Kuper, 641-420-9944